Background
ELMA or Export Logistics Model Award is a trade award, given out by the Office of Service Trade & Trade Logistics, Department of International Trade Promotion (DITP), Ministry of Commerce to outstanding companies who excel in their logistics operations. As DITP has the mandate to promote the logistics of the exporting sectors of Thailand, any activities that promote the development, the efficiency and the excellence of logistics and supply chain management of companies in export sectors are well within its mission. One such attempt is through organizing annual trade awards to select and showcase excellent companies in this field.
Started in 2007 as Logistics Model Award, the award name was changed into ELMA, or Export Logistics Model Award, in 2012. ELMA 2013, its 7th Edition, will be awarded in early September in the Thailand International Logistics Fair (TILOG) held at the Bangkok International Trade Exhibition and Convention, or BITEC, in Bangkok.
Objectives
1. To publicize ELMA Award as a world class standard for management efficiency.2. To promote innovation in the area of logistics systems, to set role model for Thai enterprises, and to encourage actual implementation of international logistics standards by local operators.
3. To upgrade logistic management of Thai operators to match international standards and ensure that LSPs who have earned the ELMA logo will be highly regarded by overseas LSPs for their logistics management efficiency.
4. To promote public image of Thai industrial sector in terms of standardization and readiness to serve as the ASEAN regional Hub for trade and logistic services.
Criteria for Assessing
The Export Logistics Model Award use the assessing criteria modified from the international awards accepted by the business world.This is to make sure that the awards are up to world-class standards and that the recipients are encouraged to improve and develop their operations to be competitive globally with sustainable business practices.
The world-class quality awards that ELMA were based on include:
- Malcolm Baldrige Framework
- European Framework for Quality Management
- Supply Chain Operation Reference (SCOR) Model Version 10.0 (Supply Chain Council)
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Why Should You Apply?
If your company is interested in improving the logistics and supply chain systems to better service your customers and become more competitive, by applying and participating in the competition your will get:- Assessment of your operation by experienced judges who can give you input in bench marking your operation relative to others in the industry.
- Feedback from the judges help you evaluate which areas your company need to improve on and which are your company strengths that can be capitalized on.
- If your company wins the award, the award can be used to give your current customers as well as potential customers more confidence in your operation. This can be a powerful marketing tool in building up your brand.
- The process is morale boosting for your team. It reflects management dedication to excellence and the whole team is challenging resulting in improved team building and team work. After all, competing as well as winning is a team effort.
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