The Department of
International Trade Promotion announced the results of ELMA Award at Thailand
International Logistics Fair (TILOG 2013). By applying the concepts implemented
by these prototype companies, international trading companies in Thailand can
upgrade their logistics systems to meet world class standards.
This year, 6 winners of the
Export Logistics Model Award in the category of international trading companies
or logistics service users were as follows: Charoen Pokphand Foods Public Co., Ltd.,
C.P. Intertrade Co., Ltd., CPF (Thailand) Public Co., Ltd. (Food Processing
Saraburi), Milott Laboratories Co., Ltd., Amphol Food Processing Co., Ltd., and
Srithai Superware Public Co., Ltd.
Mrs. Duangkamol Jiambutr,
Deputy Director General, Department of International Trade Promotion, noted
that Export Logistics Model Award or ELMA presents a good opportunity for Thai
entrepreneurs to showcase their outstanding logistics management capability in
international arena. ELMA logo not only guarantees professional logistics management
but also challenges Thai enterprises to Benchmark their corporate performance
against world class standards within the framework of ELMA assessment
criteria.”
ELMA Award is highly
regarded by international trading companies because it combines universally
accepted indicators of business performance excellence with the criteria for measuring
logistics efficiency, namely, Malcolm Baldrige Framework, European Framework
for Quality Management, and Supply Chain Operation Reference (SCOR) Model.
6 Prototypes for Logistics
Excellence
Charoen Pokphand Foods focuses
on visibility. Charoen Pokphand Foods Public Co., Ltd., or
CPF, industry leader in fully integrated agro businesses, won ELMA 2013 for
outstanding logistics support services which make use of customer relations and
state-of-the-art IT system to enhance visibility and quick response to customer
needs. These management tools facilitate various aspects of business
transactions, from handling purchase orders, follow up documentation, through to
confirmation of shipment status at the final destination.
“C.P. Intertrade”
integrates transportation by ships. C.P. Intertrade Co., Ltd.,
produces 1.65 million tons of rice brand “Royal Umbrella” and handles domestic/export
distribution in some 120 countries worldwide. The company had the highest
ranking in terms of excellent production logistics which relies on centralized
production control center. Strategic business location in close proximity to
raw material sources also minimized transportation time while inland port
development facilitated transfer of goods to international ports, safety
control and environmental protection, along with substantial savings in
transportation & logistics costs.
CPF prototype for transporting
live chicken to processing plant. CPF (Thailand) Public Co.,
Ltd. (Food Processing Saraburi), which produces fresh refrigerated /frozen
chicken meat for both the domestic and export markets, offers excellent
logistics management and Just in time transportation of live chicken from farm
to processing plant, in accordance with trading partners’ Animal Welfare
requirements. The company’s state-of-the-art continuous production chain and
fully integrated IT applications also enable speedy and accurate performance
analysis.
Milott Laboratories highlights
excellent IT system. Milott Laboratories Co., Ltd., produces a
wide range of cosmetics in the category of Skincare Personal Care, Color
Cosmetics, Hair Care, Nail Care, Toiletries and Household products which are distributed
in 37 countries. Customer list includes over 100 global brands such as Unilever,
Kose, Juju, Shiseido, Anna Sui, Maybelline/L’Oreal, Boots, Colgate-Palmolive,
DKSH, Thann, Harnn, etc.
Excellent logistics
management enables effective quality control system covering over 30,000 SKU,
60,000 packaging materials, over 10,000 raw materials, which add up to around 100,000
items under production control system.
In addition to installing
IT applications that are especially suited to its organizational needs, the
company’s commitment to continuous improvement also helps to ensure excellent
customer satisfaction.
“Amphol Food” showcases
green & zero waste concepts. Amphol Food Processing Co.,
Ltd., renowned producer and distributor of food and beverages which include the
Chaokoh brand of UHT coconut milk, Roi Thai ready to cook ingredients,
showcases computerized production and storage control to optimize logistics
management, along with implementation of the “‘green organization” and fully
integrated zero waste concepts. Every component of the coconut is manufactured
into products or processed goods, including the UHT packaging which feeds the
production line for classroom desks and chairs to minimize global warming.
“Srithai Superware” focuses
on costs and productivity. Srithai Superware Public Co., Ltd.,
Korat Branch, is the world’s largest producer of plastic parts for industrial
applications and household products made of 100% melamine. Output is exported
to more than 121 countries worldwide. The company’s competitive edge lies in
its 3 dimensional Internal Logistics Concept. The main objective of Green
Logistics, Lean Logistics, and Logistics Innovation is to lower logistics costs
and ensure efficient resource utilization while modern IT system ensures
efficient flow of melamine products. In the Green Logistics dimension, the
company shifted to NGV trucks and initiated the 2-way Full Truck Load program.
Efforts were also made to develop equipment designs and production lines to
simplify work procedures, facilitate storage, save labor and production time.
All 6 companies that won
the Export Logistics Model Award are determined to pursue continuous
organizational improvement in line with their corporate vision and the urgency
of enhancing their competitiveness to ensure business continuity and
sustainable growth in the global marketplace.
