Press

Press Release
September 4, 2013

Department of International Trade Promotion announced the names of outstanding Export Logistics Excellence who have won the 2013 ELMA award

On September 4, 2013, the Office of Services Trade and Trade Logistics, Department of International Trade Promotion, Ministry of Commerce, presented the Export Logistics Model Award to ELMA 2013 winners at Thailand International Logistics Trade Fair in BITEC (Bangkok International Trade & Exhibition Centre). On this occasion, the seminar titled “Visions of Leadership & Export Logistics Excellence” was also organized to disseminate winning concepts and outstanding logistics models which Thai entrepreneurs could apply to improve their own competitive edge.

Mrs. Duangkamol Jiambutr, Deputy Director General, Department of International Trade Promotion, affirmed that the Export Logistics Model Award opened up a window of opportunity for Thai entrepreneurs to showcase their world class logistics management capability because this award is a significant logo that guarantees the professionalism of trade logistics service. At the same time, ELMA challenges Thai companies to assess or benchmark their performance against international standards that have been incorporated into ELMA assessment criteria.

This is the 7^th consecutive year that ELMA has been organized by the Department of International Trade Promotion, with a view to motivating Thai enterprises to upgrade their logistics management systems which hold the key to commercial competitiveness and regional trade expansion. ELMA award also helps to improve corporate image and customer confidence in Thailand’s export sector and capability to become the ASEAN Logistics Hub. 

This year, ELMA Award went to 6 winners in the category of exporter or logistics service users, namely, Charoen Pokphand Foods Public Co., Ltd., C.P. Intertrade Co., Ltd., CPF (Thailand) Public Co., Ltd., (Food Processing Saraburi), Milott Laboratories Co., Ltd., Ampol Food Processing Co., Ltd., and Srithai Superware Public Co., Ltd.

In the category of Logistics Services Providers, namely, Transportation, Warehousing, and 3PLs, there were no winners in this year’s contest.

The Export Logistics Model Award or ELMA indicates that the winner’s logistics management system is excellent based on assessment criteria, a highly qualified Board of Committee members have been selected from the public and private sectors to choose winners of the award based on 7 areas of corporate performance, namely, Corporate Vision and Leadership, Strategic Planning in Logistics, Customer and Market Focus, Use of IT for Logistics, Human Resources Focus, Logistics Operation Management and Logistics Business Results.

By combining various quality assurance concepts and criteria for measuring business performance and logistics management which are universally accepted, such as the Malcolm Baldrige Framework, European Framework for Quality Management, and Supply Chain Operation Reference (SCOR) Model, ELMA benchmark criteria have successfully combined the 2 dimensions of corporate performance which hold the key to business excellence, namely, quality assurance and efficiency.

As such, Thai entrepreneurs can rightly take pride in ELMA award which affirms logistics management excellence in global trade arena.

Press Release
August 23, 2013

ELMA 2013 Winners to be Announced at TILOG

Winners of the Export Logistics Model Award (ELMA 2013) will be announced at Thailand International Logistics Fair (TILOG) on Wednesday September 4, 2013 at Bangkok International Trade & Exhibition Centre (BITEC).  On the same day, the Department of International Trade Promotion will also host a seminar entitled “Visions on Logistics Excellence” to be presented by ELMA award winners at BITEC.

Having completed its mission to assess participants in ELMA 2013 contest following the final round of on-site assessment of individual companies, eminently qualified members of the Assessment Committee who have been selected from logistics service users and service providers voiced their concern regarding the difficulty of determining winners since each contestant was outstanding in their respective business categories. 

Mr. Chalermsak Karnchanawarin, Managing Director, Hazchem Logistics Management Co., Ltd., and member of the ELMA Award Committee, was concerned that individual contestants had outstanding and diverse logistics management systems which testify to Thailand’s logistics management capability.  It is hoped that these contestants will continue to improve their logistics systems while transferring their know-how to other Thai enterprises, thereby contributing to continuous upgrading of national logistic capability.

Towards this end, the International Trade Promotion Department will organize the ELMA 2013 award presentation ceremony concurrently with TILOG at BITEC Bangna on September 4, 2013.  A seminar entitled “Industry Leaders’ Visions of Logistics Excellence” will also be held at BITEC on the same day, 14.00-16.00hrs. Advance registration can be made on website www.elma-award.com

It is noteworthy that a large number of participants in this year’s contest are producers and exporters who expect to benefit from the Assessment Committee’s recommendations on cost-effective techniques to upgrade their logistics systems, enhance their competitive edge and satisfy customer demand for quick and accurate delivery while achieving corporate goals to expand business volume within the ASEAN region, China and India.

In this context, ELMA award helps to upgrade Thailand’s logistics capability to match world class standards by applying 7 sets of assessment criteria, namely, business vision and leadership, strategic logistics planning, customer & market focus, IT applications for logistics purposes, HR focus, logistics processes and corporate performance resulting from logistics management.  By combining universally accepted concepts and frameworks for assessing business performance and logistics efficiency, namely, Malcolm Baldrige Framework, European Framework for Quality Management, and Supply Chain Operation Reference (SCOR) Model, ELMA award holds the key to business excellence. 

Lastly, as ELMA is also a trademark which guarantees world class logistics management, it is a useful marketing tool to enhance customer confidence in the reliability of goods and services delivery procedures. As such, ELMA helps to enhance the winning company’s competitive edge in global market place. 

Press Release
July 29, 2013

ELMA Heightens Awareness of Logistics Management

A record number of entrepreneurs have expressed interest in joining the ELMA Award for this year’s most outstanding export logistics providers, producers and exporters.

Official launching of Export Logistics Model Award (ELMA) on June 12, 2013, prompted large companies as well as small & medium-sized enterprises to apply for participation in the contest.  Starting from July 20 through to August 19, 2013, the eminently qualified Board of Committees will carry out evaluation based on reports and presentations submitted by individual companies, to be followed by on-site assessment.  Final results of the ELMA Award contest will be announced during the Thailand International Logistics Fair in BITEC Bangna on September 4, 2013.

The Department of International Trade Promotion, ELMA Award sponsor, realized that several small & medium-sized enterprises were determined to upgrade their logistics capability, but they were not ready to present their corporate performance in 7 areas of the selection criteria, namely, business vision, leadership, strategic planning, customer service, marketing & IT applications, logistics management processes, and bottom line results of logistics management.

Responding to this need, the Department of International Trade Promotion organized 3 training sessions on June 22 at Four Wings Hotel, and subsequently on July 11-12 at the Thai International Shippers’ Council and Thai Federation on Logistics, respectively.  The purpose of these training sessions was to help interested companies prepare their organization’s report, and to explain the methodology as well as the Organization Report for ELMA 2013 to would-be participants.

Apart from winning the ELMA award, participants will benefit from the selfassessment exercise and the opportunity to benchmark the actual status of their own businesses against ELMA’s world class standard.  Award winners can also make use of the ELMA Award logo to enhance various PR campaigns and strengthen customer confidence at home and abroad. 

"ELMA is an excellent brand which not only signifies a high level of service quality but also contributes to long-term brand building.  DHL has won many international logistics awards but we also wanted to benchmark our performance against Thailand’s quality standards and finally we succeeded in winning the ELMA Award as well as the prestigious Prime Minister’s Business Enterprise Award.  Although DHL is a well known international brand, we also want to secure local customers’ confidence.  Thanks to ELMA Award, we have succeeded in consolidating DHL’s reputation for high quality services,” said Ms. Chananyarak Phetcharat, Managing Director, DHL Express Thailand and Indochina.

Because ELMA is a trade logo which signifies world class logistics standard, it has become a marketing tool for showcasing the bearer’s comparative advantage and customer confidence in terms of efficient delivery of goods and services.  ELMA challenges Thai entrepreneurs to test their awareness of the importance of sound logistics management.

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Press Release
June 12, 2013

Grand Opening of ELMA 2013 – Reflection of Logistics Excellence

The contest for Export Logistics Model Award or ELMA 2013 started with great interests from entrepreneurs all over the country, including producers, importers/ exporters and logistics service providers. Aiming at raising logistics management standard of local enterprises, the contest is open for application until July 19, 2013.

At the launching ceremony of ELMA 2013, organized today (June 12, 2013) at the Sheraton Grande Sukhumvit with the participation of commercial attaches and representatives of Chambers of Commerce from many countries, logistics guru and local entrepreneurs, Capt. Suwipan Thisyamondol, Deputy Director-General, the Department of International Trade Promotion (DITP), Ministry of Commerce, revealed that, “the annual ELMA has been organized to upgrade local logistics management capabilities and raise competitiveness of local enterprises as well as prepare them for the upcoming ASEAN Economic Community.”

“The emerging regional market comprises and integrates the entire supply chain including trade networks, production, raw material and labor supply. As a result, logistics and supply chain management provide the key to successful conduct of business enterprises. Apart from driving business success, logistics management also helps to strengthen customers’ confidence. Thus excellent trade logistics management will propel Thai businesses to success on a sustainable basis,” said the DITP Deputy Director-General.

The launching event also featured a keynote speech on “Pathway to Logistics Excellence’’ by Mr. Paiboon Ponsuwanna, Advisor to the Thai National Shippers Council, followed by a discussion on “ELMA Award for Success” featuring Dr. Netpreeya Chumchaiyo, Deputy Director, the Office of Service Trade and Trade Logistics, members of the judging committee - Mr. Chalermsak Karnchanawarin, Managing Director, Hazchem Logistics Management Co., Ltd. and Mrs. Khaekhai Upathambhakul, Managing Director, RP-5 Management Co., Ltd. and previous winners of the award - Mr. Wichian Chong-a-phiromsakul, Managing Director, Berli Jucker Logistics Co., Ltd., Mr. Tipp Dalal, CEO, Triple I Logistics Group and Ms. Chananyarak Phetcharat Managing Director, DHL Express Thailand and Indochina Area Co., Ltd.

ELMA or Export Logistics Model Award is a trade award, given out by the Office of Service Trade & Trade Logistics, DITP to outstanding companies who excel in their logistics operations.  As DITP has the mandate to promote the logistics of the exporting sectors of Thailand, any activities that promote the development, the efficiency and the excellence of logistics and supply chain management of companies in export sectors are well within its mission. One such attempt is through organizing annual trade awards to select and showcase excellent companies in this field.

This year, ELMA is targeting logistics service providers (LSP), users of logistics services, namely, producers, importers/exporters as small sized enterprises and large global players. The User Group is sub-divided into 2 branches. The first branch includes agricultural produce, agro-products and pharmaceutical products. The second branch comprises all other industrial products. The Logistics Service Providers group comprises 3 categories of services, namely, cargo transportation, warehousing services, and logistics service providers. In all, 10 awards will be given to winners.

The Department of International Trade Promotion has selected and invited qualified persons from both the public and private sectors to establish assessment criteria for the ELMA award. In addition to suitable professional qualifications, ELMA assessors are also well accepted in regard to moral and ethical standards.

Assessment process takes into consideration the assessment report and presentation covering 7 aspects of corporate performance, namely:
1.    Corporate Vision and organizational leadership
2.    Strategic logistics planning
3.     Customer focus and marketing
4.    IT applications for logistic management
5.    Focus on human resources development
6.    Logistic management procedures
7.    Bottom line results of logistic management

Winners of ELMA will reap many benefits while producers, importers/ exporters will gain the following advantages:

By comparing their own internal management systems with world-class standard within the framework of ELMA’s assessment criteria, companies participating in any category or type of ELMA contest can identify weaknesses within their own management systems and determine clear-cut corrective measures as well as objectives of future action plans.

Companies that have fully implemented action plans based on set objectives and decide to participate in ELMA contest will be assessed by qualified experts in various professional areas in accordance with set procedures. Regardless of whether the participant wins ELMA award or not, the participating company will receive an assessment report outlining their strengths as well as weak areas wherein the company undertake measures to improve their own performance.

In addition to recognition by domestic and international organizations, winners of ELMA award will be entitled to use the ELMA logo which signifies excellence in logistics and supply chain management.

On top of various benefits noted above, winners of ELMA in the category of logistics service providers will be automatically awarded the Prime Minister Business’s Enterprise Award which is highly prized by local business enterprises.

The application for ELMA 2013 is open until July 19, 2013. For detailed information, click www.elma-award.com or call ELMA 2013 Hotline 083-989-1432.

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June 5, 2013     

Commerce Ministry is Organizing ELMA 2013 to Showcase Thailand’s Excellent Logistics Potential

The Department of International Trade Promotion, Ministry of Commerce, announced that this year’s annual contest for the Export Logistics Model Award or ELMA 2013 will be grander than ever before. Entrepreneurs from all over the country, including manufactures, importers/ exporters and logistics service providers have been informed of on-going while logistics experts, judging members and previous awardees will be invited to attend a discussion to share the winning formula for the ELMA.

Mrs. Srirat Rastapana, Director-General, the Department of International Trade Promotion, revealed that “the Department of International Trade Promotion plays a major role in promoting Thailand’s import and export trade. We fully realize the importance of developing logistics capability among Thai entrepreneurs. The Department has organized the annual ELMA contest for the past several years in order to select entrepreneurs who have developed the best logistics model.”

This year the Department of International Trade Promotion is inviting entrepreneurs from every economic sector, including logistics service providers (LSP), small and medium sized enterprises as well as large scale enterprises to participate in ELMA 2013 contest. Official launching of this event on June 12 at the Sheraton Grande Hotel, Sukhumvit, will be highlighted by a keynote speech on “Pathway to Logistics Excellence’’ by Mr. Paiboon Ponsuwanna, Advisor to the Thai National Shippers’ Council, followed by a discussion on “ ELMA Award for Success” featuring Dr. Netpreeya Choomchaiyo, Deputy Director, the Office of Service Trade and Trade Logistics; members of the judging committee -  Mr. Chalermsak Karnchanawarin, Managing Director, Hazchem Logistics Management Co., Ltd. and Mrs. Khaekhai Upathambhakul, Managing Director, RP-5 Management Co., Ltd. and previous winners of the award - Mr. Wichian Chong-a-phiromsakul, Managing Director, Berli Jucker Logistics Co., Ltd., and Mr. Tipp Dalal, CEO, Triple I Air Express Co., Ltd.

For information, click www.elma-award.com or call ELMA 2013 Hotline 083-989-1432.